We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist. Learn more about the live online experience. And you will walk away from the entrepreneurship course with a comprehensive view of how to make, market, and sell a product that people want to buy. You will learn how and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors. Taught in a highly interactive, action-oriented workshop style, the course introduces participants to the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs.Ĭourse content stresses the importance of the initial discovery phase, from brainstorming about products and services to defining potential customers. Taught by serial entrepreneur and renowned MIT Professor of the Practice Bill Aulet, this intensive short course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market. Led by Bill Aulet-MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur-this new course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.Įntrepreneurship is not a science nor an art-it’s a craft that can be honed. In most cases it is quite the opposite entrepreneurship is a skill that can be taught. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. For example, that successful entrepreneurs are born, not made. There are many myths about entrepreneurship. You will earn a certificate of course completion from the MIT Sloan School of Management.You will walk away from the entrepreneurship course with a comprehensive view of how to make, market, and sell a product that people want to buy.You will learn the Disciplined Entrepreneurship framework through lectures, case studies, team exercises, and coaching from experienced entrepreneurs.This course presents a step-by-step strategic road map for launching a successful venture or to more efficiently bring innovative products and ideas to market.This course is delivered in our Live Online format which enables real-time interaction with faculty and global peers.
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March 2023
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